As usual, spot on: “The failure of MFA is that we built an incentive system in programmatic that essentially necessitated their existence. And we’re now demonizing websites who were just giving us more of what we wanted and patting ourselves on the back. Shame on us.”
Great stuff @gareth. Thanks for the thoughts.
As usual, spot on: “The failure of MFA is that we built an incentive system in programmatic that essentially necessitated their existence. And we’re now demonizing websites who were just giving us more of what we wanted and patting ourselves on the back. Shame on us.”