A few weeks ago, TTD announced they’d be ignoring floor prices passed to them in bid requests https://www.businessinsider.com/the-trade-desk-is-spearheading-a-big-change-in-how-digtal-ads-are-priced-2023-8.
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Floor Prices - Much Ado About Something
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A few weeks ago, TTD announced they’d be ignoring floor prices passed to them in bid requests https://www.businessinsider.com/the-trade-desk-is-spearheading-a-big-change-in-how-digtal-ads-are-priced-2023-8.